In China, the company's products are often summarized in two categories: imported and domestic. The Israeli tool has been positioned as a high-end product in imported tools. Its specific features are high quality, high performance, and high price. It also means that Iscar can bring higher value-added products to customers. In terms of positioning, our products represent cutting-edge technologies for cutting tools, and products that are innovative again and again are driving the development of the cutting tool industry.
To use its own product resources to promote the development of China's manufacturing industry, we need to know where China's manufacturing needs are, what we can provide, and what we need to do. This need is different at different times. Twenty years ago, when Isca was just entering China, China’s mechanical processing was still in a relatively traditional state. The cutting tool products were mostly welding knives and simple machine tools. Iscar did not sell to cater to the backward market at that time. Instead, it chose advanced products for active promotion.
At that stage, efforts to change the views of engineers were the first steps Isk made for Chinese manufacturing. Today, when Chinese industrialists have realized the advantages of advanced cutting tools and increasingly rationally judged the cost-effectiveness of tools, and consciously pursued high-performance products, Iscar has become a good assistant to help factories continuously improve production efficiency. ! Each time the introduction of innovative products, the cooperation in research and development of each non-standard product, will contribute to the improvement of China's manufacturing efficiency and efficiency of production!
